Yelp has recorded every restaurant and business with suspicious reviews. See if your favorite spot is on the list.

Yelp is ramping up its offensive on businesses that offer customers gift cards or other incentives in exchange for a five-star review.

Click here to read the story at businessinsider.com.

Discussion Questions:

1. Why are reviews important to restaurants and businesses?
2. Why are reviews important to consumers?
3. Why would a business or restaurant to provide incentives like free gift cards in exchange for a five-star review?
4. What are ethics?
5. Do you think it is ethical for a business or restaurant to provide incentives like free gift cards in exchange for a five-star review? Why or why not?
6. What is “compensated activity” according to the published findings regarding review activity from Yelp?
7. Why would Yelp care if a business or restaurant is compensating customers for a five-star review?
8. According to this story, what are the different reasons consumers go to review platforms?
9. Based on information from this story, do consumers think “star” ratings alone tell the whole story about a restaurant or business?
10. What is customer service?
11. Why is customer service important to restaurants and businesses?
12. According to this story, how does customer service impact a business or restaurant’s ability to win over current and potential customers?