The XFL hired a series of former NFL and XFL executives Monday in anticipation of its 2023 return to the field, including former Buffalo Bills CEO Russ Brandon as the league’s new president.
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Discussion Questions:
- What is a SWOT analysis?
- How might a SWOT analysis help the XFL to build an effective marketing plan?
- How might an effective marketing plan help the XFL to succeed in the short and the long term?
- What is competition?
- What are the different types of competition?
- How would you describe the competition that will exist between the NFL and XFL?
- Who might represent a direct competitor to the XFL?
- What is product positioning?
- What type of positioning strategy might make the most sense for the XFL?
- What is leadership?
- Why do you think strong leadership will be important to the XFL?
- Why do you think the league hired Mr. Brandon as the new president and why might that be an important hire?