Women’s sports have been growing in popularity for decades. Recent sporting events, including the March Madness finale, the US Open Championship, and the Women’s World Cup, have put a spotlight on women’s sports, gaining widespread attention and breaking television and live viewing records.
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Discussion Questions:
- What is market research?
- Why is market research important to sports and entertainment businesses?
- What are the differenty types of market research?
- What type of research might best describe Deloitte’s Fan Insights study?
- What does this research tell us about women sports fans?
- Who might benefit from the data shared in this study?
- What is consumer behavior and why might that explain why understanding fan preferences and habits would be important in sports/entertainment marketing?
- What is fandom?
- According to this market research, what factor has the most influence on how women sports fans began their fandom?
- What is fan engagement?
- According to the research, what are two examples of ways women engage with sports?
- How might that information benefit a sports marketing professional?
- What is market segmentation?
- What type of segmentation is it when a business or brand wants to target female sports fans as part of a marketing campaign?
- What is a niche sport?
- According to this story, are women more or less likely than men to be interested in niche sports?
- How might that information benefit a marketing professional working in a niche sports environment?