With TikTok’s growing list of issues, should marketers think twice about the platform?

For all the hype around TikTok among marketers, there are still some lingering issues on the platform that should give them pause — at least that’s what one would think.

Click here to read the story at digiday.com.

Discussion Questions:

1. What is social media marketing?
2. From a marketing perspective, what is the difference between various social media platforms?
3. What is market segmentation?
4. What is a demographic?
5. What market segments are most likely to use TikTok?
6. What types of businesses or brands might be most likely to use TikTok for marketing purposes?
7. What are the current concerns with TikTok?
8. How might those concerns present a risk from a marketing perspective?
9. According to the author of this story, should marketers be more cautious using TikTok for marketing? Why or why not?
10. In your opinion, is it worth the risk to continue marketing initiatives via TikTok for those businesses and brands who currently use the platform for marketing? Why or why not?