Goodr is a sunglasses brand that has *checks notes* five different Instagram accounts. As Avril Lavigne once said, ”Why’d you have to go and make things so complicated?”
Click here to read the story at marketingbrew.com.
Discussion Questions:
- What is social media?
- What is social media marketing?
- What are demographics?
- What is a target market?
- How might different social media channels help a business or brand to reach different demographics or target markets?
- Who is Goodr?
- Have you heard of the brand prior to reading this news story?
- Why might social media marketing be important to Goodr?
- Who might represent the brand’s target market?
- According to this story, why do they have five different Instagram accounts?
- In your opinion, is that a good strategy for reaching their target market? Why or why not?
