For its biggest marketing push to date, Gatorade is throwing it back to the ’90s.
The PepsiCo brand’s latest campaign, called “It Hasn’t Changed,” is based on a decades-old tagline, “Is it in you?,” which anchored a campaign hinging on the idea that drinking Gatorade would help athletes perform at their peak.
Click here to read the story at marketingbrew.com.
Discussion Questions:
- What is nostalgia marketing?
- Why is it such a popular marketing trend?
- How might this campaign from Gatorade represent an example of nostalgia marketing?
- What is a tagline?
- How is a tagline different from a slogan?
- What is advertising?
- What are the different advertising channels Gatorade is using as part of this campaign?
- How do you think they determined which channels to use for the campaign?
- Why do brands use taglines and slogans in advertising campaigns?
- What is the tagline that Gatorade is using for this campaign?
- Why do you think they are using that tagline?
- How might that represent an example of the brand’s positioning strategy?
- Why do you think it is important for Gatorade to feature athletes in this campaign?
- How do you think they chose the athletes to feature in the advertisements?
