Why Cup Noodles is going ‘gamer-friendly’

For dedicated gamers across Asia, late-night sessions often mean chugging cans of Red Bull or snacking on fast food to stay awake.

Click here to read the story at cnn.com.

Discussion Questions:

1. What is positioning?
2. What do you think it means to be ‘gamer-friendly’?
3. What is product development?
4. Why would Cup Noodles want to position a product as ‘gamer-friendly’?
5. What is differentiation?
6. What differentiates the new product from Cup Noodles from its other products and competing products from other brands?
7. What is market segmentation?
8. How would you describe Cup Noodles’ segmentation strategy, based on what you learned in this news story?
9. What is a target market?
10. Who might represent Cup Noodles’ target audience for its caffeinated noodles product?
11. What is a niche market, or niche product?
12. How might this story represent an example of a niche?