Why brands like Nascar are taking alternative approaches when working with college athletes

Marketers and advertisers are increasingly concentrating their efforts on college athletes following the name, image and likeness (NIL) policy change in 2021. The strategies — which vary by brand, but often have them appear in digital ads — are often a way to get in front Gen Z and sports fans.

Click here to read the story at digiday.com.

Discussion Questions:

1. What are ticket sales?
2. Why are ticket sales important in sports and entertainment?
3. Why are they important to Nascar?
4. What is a target market?
5. What is a demographic?
6. Who is Gen Z?
7. Why would Nascar be interested in targeting Gen Z consumers?
8. What is NIL?
9. Based on what you learned in this news story, how would you describe Nascar’s approach to NIL marketing?
10. How is Nascar using NIL to help increase ticket sales?
11. The headline of this article describes using NIL to sell tickets as an “alternative” approach. What does that mean?