Marketing Currents - Business and Marketing Current Events

Whole Foods, Progressive team up to offer Thanksgiving turkey insurance (MC)

Protect your family – and your turkey – this holiday.

Whole Foods grocery chain has teamed up with Progressive insurance company in what might be the strangest combination that will appear this Thanksgiving – barring your aunt bringing her seafoam salad this year.

Click here to read the story at foxbusiness.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different forms of promotion?
  3. What form of promotion is best represented in this news story?
  4. What is partnership?
  5. Why do you think Whole Foods and Progressive have partnered for this promotion?
  6. How does Whole Foods benefit from this promotion?
  7. How does Progressive benefit?
  8. What do you think each company hopes to accomplish with this promotion? Be prepared to discuss your answers.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.