What We Can Learn from Taylor Swift’s ‘Midnights’ Merchandise Collection

Whether you’re into her music or not, it’s undeniable that Taylor Swift has influence.

Click here to read the story at magazine.promomarketing.com.

Discussion Questions:

1. What is licensing?
2. Why is licensing important in the entertainment industry?
3. If you wanted to put an image of Taylor Swift on a t-shirt and sell it, could you legally do that? What steps would you have to take?
4. What is merchandising?
5. Why is merchandising important to musicians like Taylor Swift?
6. Based on what you learned in this news story, how would you describe Taylor Swift’s ‘Midnights’ merchandise collection?
7. What is fandom?
8. How do varying levels of fandom impact merchandise sales?
9. How would you describe the level of fandom surrounding Taylor Swift?