Surrogate advertising.
It’s the term one sports executive used when describing Thursday’s sports betting media deal with Turner Sports featuring DraftKings and FanDuel. The executive said the sports wagering companies are still competing for brand exposure and market share to position their future paths to revenue.
Click here to read the story at cnbc.com.
Discussion Questions:
- Based on information from this story, why would Turner would partner with Draft Kings or Fan Duel?
- What is a target market?
- Who do you think Draft Kings and Fan Duel might be targeting as part of their partnership with Turner?
- Why do you think many industry professionals view the gambling sector as a growth opportunity?
- In your opinion, should brands that could be considered gambling companies be allowed to advertise during sports broadcasts? Why or why not?