There is a new way to satisfy that Made to Crave menu from Wendy’s. In a recent announcement, the brand has expanded to a new location. Are you ready to step into the metaverse and get a new taste of that fast food done right?
Click here to read the story at foodsided.com.
Discussion Questions:
- Where is Wendy’s new location (based on information from this news story)?
- What is the metaverse?
- Why are so many brands moving to the metaverse?
- Do you anticipate this will be a trend that will continue? Why or why not?
- What is brand loyalty?
- How might opening a new location in the metaverse help Wendy’s to build brand loyalty among consumers?
- What is consumer engagement?
- What is experiential marketing?
- What is gamification?
- How might this story illustrate those concepts?
- Based on what you learned from this news story, describe the user experience visiting Wendy’s new location in the metaverse.
- Would you visit a restaurant like Wendy’s in the metaverse? What would influence your decision whether to visit? Be prepared to discuss your answers in class.
