Marketing Currents - Business and Marketing Current Events

Wendy’s is eating McDonald’s breakfast

On March 2, Wendy’s finally launched its highly anticipated breakfast menu nationwide. Then, two weeks later, the morning commute basically collapsed because of lockdown measures encouraging people to work from home. Wendy’s breakfast should’ve flopped because of this. It didn’t.

Click here to read the story at cnn.com.

Questions for Classroom Discussion

  1. What is competition?
  2. What is direct competition? What is indirect competition?
  3. Who do you think represents Wendy’s direct competition in the breakfast category?
  4. Based on information from this story, how did the pandemic impact the launch of Wendy’s breakfast menu?
  5. What is product differentiation? How did Wendy’s differentiate its breakfast menu from that of some of its primary competitors? How might that have helped it to find success?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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