Wendy’s 2020 breakfast rollout was muted by the start of the pandemic yet still spelled success for the chain, which grew U.S. sales last year and swiped the No. 2 fast-food burger spot away from Burger King.
Click here to read the story at adage.com.
Discussion Questions:
- Based on information from this story, explain why breakfast is important to Wendy’s.
- What is sponsorship?
- Why do brands like Wendy’s invest in sponsorship programs?
- Why do you think Wendy’s sponsors the NCAA?
- Based on what you learned from this article, describe Wendy’s March Madness promotion.
- Why do you think Wendy’s chose Reggie Miller to appear in its ads for this campaign?
- Last year, Wendy’s was the “official hamburger of NCAA March Madness.” What are they the official sponsor of for this year’s tournament?
- Why do you think they changed the designation of what they were the official sponsor of this year?