Harry Potter fans, the rumors are true: Butterbeer, one of the most beloved drinks from the Wizarding World, now comes in bottles. Warner Bros. is selling the non-alcoholic, butterscotch-flavored drink in bottles online and in select stores. It was previously only available in draught form at select Wizarding World locations.
Click here to read the story from usatoday.com.
Discussion Questions:
- What is product placement?
- What is reverse product placement?
- Do you think this story offers an example of reverse product placement? Why or why not?
- What is fandom? How might high levels of Harry Potter fandom influence Warner Bros decision to release Butterbeer in bottles?
- Why do you think Warner Bros only released the product in the UK? In your opinion, would it be a popular seller in the US? Why or why not?