Marketing Currents - Business and Marketing Current Events

Walmart’s new store design proves browsing is dead

COVID-19 has changed the way we shop. Even with much of the U.S. back open for business, online sales were still up 40% in August versus the year prior. And Americans have spent $107 billion more online than they had last year by this point.

The days of lazily strolling through store aisles are over, at least for a while.

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is consumer behavior?
  2. Why do you think brand’s study consumer behavior?
  3. Do you think the traditional retail experience was thriving before the pandemic? Why or why not?
  4. What is e-commerce?
  5. Based on information from this story, how would you describe Walmart’s new store design strategy? Why do you think they are changing store designs?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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