Marketing Currents - Business and Marketing Current Events

Walmart’s latest business: Selling its e-commerce tech to other retailers

Just as Amazon Web Services is the profit center that powers much of Amazon’s other businesses, Walmart CEO Doug McMillon has been increasingly interested in expanding his company’s profit pools beyond its core retail business.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is e-commerce?
  2. What is a retailer?
  3. Why is e-commerce important to retailers?
  4. Based on information from this story, describe Walmart’s e-commerce technology.
  5. Why do you think Walmart is selling the tech to other retailers?
  6. How do you think the COVID-19 impacted retailers?
  7. How do you think the COVID-19 influenced consumer behavior when it comes to shopping habits?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.