Basketball fans have grown accustomed to seeing a wider variety of court designs than ever before. FIBA took that one step further.
At the U19 Women’s Basketball World Cup 2023 on Friday, the organization unveiled a new LED glass floor that can be used for official games.
Click here to read the story at bleacherreport.com.
Discussion Questions:
- What is technology?
- Why is technology important in the sports and entertainment industry?
- What examples of technology in sports and entertainment can you think of?
- How does tech influence the way you consume sports and entertainment?
- What is advertising?
- Why do businesses and brands advertise?
- How might the new court provide an innovation for advertising in sports?
- Do you think the LED glass floor showcased at the FIBA World Cup is the future of basketball courts? Why or why not?
- What is the “paradox of commercialism” as described by your textbook, The Business of Sports and Entertainment?
- How might this story demonstrate that concept?