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Events Education Resource Center Sports Business Program

A non-traditional, invaluable
sports and entertainment
business book for high
school educators.

Learn how to effectively
market your school sports,
events and entertainment.

 

SCC has created a forum for all of your students that are interested in sports to connect with and learn from the finest organizations in the sports industry. Our events not only provide students with a general overview of the industry, but also feature individual workshops designed to address specific topics relevant to careers in sports. This program provides an exciting and FUN event for students to learn about the thrilling world of sports!

Upcoming Events 

Portland Summer Sports Business Conference:

Summer PDX Sports Business Conference
Sunday, June 23rd - Tuesday, June 25th
Cost: $299 per person (before May 1st)
$350 per person (after May 1st)

Register early, space is limited to 25 adults and 25 students for this exclusive opportunity!
 
Agenda and registration forms coming soon, contact chris@sportscareerconsulting.com or call 503-330-1895 for details.

Click here to book your hotel reservation.

To register online, click here.


 
IMPORTANT HOTEL BOOKING INFORMATION:

CLICK HERE TO BOOK YOUR HOTEL RESERVATION ONLINE 

HILTON GARDEN INN - BEAVERTON
15520 NW GATEWAY COURT
BEAVERTON, OREGON 97006
PHONE:  503-439-1717


CONFERENCE REGISTRATION:

* Click here to download the registration form (*required for all participants).

** Click here to download the release form (*required for all participants).

Register by mail: Sports Career Consulting, 236 NW Evensong Place, Portland, OR 97229
Register by fax with purchase order, Visa or MasterCard: 503-627-0851
Register by phone with verifiable purchase order number, Visa or MasterCard information at 503-330-1895
Register by email by emailing this completed form to chris@sportscareerconsulting.com.

REGISTER ONLINE by clicking HERE.

Refund policy:  Sorry, due to the small number of spots available, no refunds will be provided after registration.

 
Conference Information:
 
* For Educators (The professional development opportunity of a lifetime!):  Learn best practices for connecting sports business content to the classroom
 
This conference will provide unique professional development opportunities for teachers who will learn from industry pros and hear best practices for integrating sports business projects in the classroom.  Through workshops, industry tours and networking, educators will leave with an understanding of business principles that guide the sports business industry.

In addition, educators will leave with project and activity ideas, along with a free copy of SCC's popular "fantasy sports" franchise management project to implement in classrooms next season.  A copy of SCC's "Teacher's Guide to Marketing Your School Sports & Events" is also included in educator registration.
 
*For Students: Get a behind-the-scenes look at the business of sports
 
Learn everything you want to know about the business of sports from executives with brands like Nike, adidas, Columbia Sportswear, Portland Trail Blazers and more!  You'll never have a better opportunity to build your network than attending this event! 
 
* VIP Access: See some of the most successful brands in sports, up close and personal!
 
Attendees of the summer conference will have the chance to tour the beautiful Nike World Headquarters along with exclusive opportunities to visit the adidas employee store (North America HQ is in Portland) and Columbia Sportswear employee store (company HQ is also in Portland).  Other industry tours will also be featured.

* Content:  Topics explored during the conference:

* Advertising
* Social media marketing
* Licensing
* Branding
* Economic impact of sports
* Promotion
* Sales & marketing
* Fan Experience
* Entrepreneurship
* Sports and advertising careers



Conference Agenda (Tentative):
 
SUNDAY, JUNE 23: 

OPTIONAL - ADIDAS EMPLOYEE STORE SHOPPING

For those interested in exclusive access to the adidas employee store (the brand's North America HQ is in Portland), passes will be provided.  Product in the employee store is typically 40-50% off retail price.

2:15 PM - "SUCCESS IN SPORTS MARKETING & STARTUPS" - Careers Workshop

Learn the "keys to the game" to building a successful career in sports business and as an aspiring business owner.

3:10 PM - BREAK

3:30 PM - "FRONT OFFICE HUDDLE" - Team Sports Marketing Simulation Game

Play "Front Office Huddle", an interactive team-building experience that simulates the sports business challenges that professional sports executives face every day.  You and your team will compete in a series of challenges in the launch of professional football expansion franchise.  Winning requires creative problem solving, teamwork, and effective sports business decision-making for the chance to be crowned front office champions!

6:00 PM - NETWORKING DINNER (provided)

Celebrate after a tough "season" competing in the Front Office Huddle simulation game with your teammates and other "league executives" for a fun networking pizza party.
 
 
MONDAY, JUNE 24:   

9:00 AM - DOWNSTREAM TOUR / Q&A (DESIGN, TECH, BRAND & EXPERIENTIAL MARKETING / FAN EXPERIENCE)

We kick off the tour portion of our conference with a visit to downstream, one of the coolest companies you might not have heard of.  At the cross section of architecture and design, brand building and experiential marketing, go behind-the-scenes to see what goes into the creation of state-of-the-art locker rooms, arenas and fan immersion.  Prepare to see a side of sports marketing that you didn't even know existed!

10:45 AM - PROVIDENCE PARK TOUR / TIMBERS & THORNS (SPONSORSHIP / FAN EXPERIENCE)

Tour Providence Park, home to the Major League Soccer Portland Timbers & NWSL Portland Thorns and hear from front office staff in a Q&A with a sponsorship and fan experience concentration.

12:45 PM - COLUMBIA SPORTSWEAR EMPLOYEE STORE

Visit the Columbia Sportswear employee store, where product is typically 50% off retail price.  Columbia is headquartered in Beaverton, OR and the store is just a few blocks from the main HQ.  A brief Q&A with a Columbia marketing rep will be available prior to entering the store. 


2:3o PM (TEACHERS) - SPORTS BUSINESS EDUCATION WORKSHOP SERIES

Rigorous workshop series of breakout sessions with presentations and open "best practice" discussions: 

1) Social media marketing 
2) Engaging students by actively marketing school sports and/or events
3) Bringing sports marketing projects to life in the classroom


2:3o PM (STUDENTS) - SNEAKER DESIGN / MARKETING / SOCIAL MEDIA

Students will learn about the sneaker industry, from concept to shelf, along with some career advice from a former conference attendee who now works at Nike!  

1) Sneaker concept, design, marketing
2) Personal branding, career advice


4:0o PM - BREAK

5:3o PM - PRE-GAME CHALK TALK / RON TONKIN FIELD (HILLSBORO HOPS)

Attendees will be invited to a private, pre-game dinner and Q&A with Hillsboro Hops General Manager at Ron Tonkin Field.  The Hops have been considered one of the model franchises in Minor League Baseball, have won two championships, and were awarded with "brand of the year" in their inaugural season.

7:00 PM - HILLSBORO HOPS BASEBALL GAME
 

 
TUESDAY, JUNE 25: 

9:00 AM - NIKE WORLD HEADQUARTERS

Tour Nike's fabulous world headquarters at their campus in Beaverton, Oregon, and hear from executives about the brand 

12:00 PM - WIEDEN + KENNEDY (ADVERTISING)

Get a behind the scenes look at a world class advertising agency with a visit to W+K, creators of Nike's iconic "Just Do It" advertising campaign among many others.

2:00 PM - SOCIAL MEDIA MARKETING / FAN EXPERIENCE / PROMOTION

Learn how sports teams and brands engage fans in this fun workshop led by a former W+K ad exec with over 20 years of industry experience.  Alex Dobson has worked on campaigns ranging from Nike to Old Spice and will share the ins-and-outs of the business with conference attendees.  Chris Lindauer from Sports Career Consulting will co-present with Alex, lending his 20 years of sports marketing expertise to the presentation.  The workshop will be capped off with a fun activity / competition so wear your creative hats for this one!

4:00 PM - NETWORKING SOCIAL 

The conference will wrap up with a networking social in a reserved section outside the Beaverton Food Carts, which are awesome.  
 

 


 

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