Four days before Under Armour endorser Tom Brady heads to his 10th Super Bowl, the Baltimore athletic apparel maker said it’s dropping an on-field contract with the National Football League.
But Under Armour also said Wednesday that it has no plans to end or change its endorsement deal with the legendary quarterback. Brady’s Tampa Bay Buccaneers will play the Kansas City Chiefs for the title Sunday.
Click here to read the story at baltimoresun.com.
Discussion Questions:
- What is sponsorship?
- By dropping their sponsorship with the NFL, what will Under Armour no longer be allowed to do from a marketing perspective?
- What is licensing?
- How does this announcement impact Under Armour from a licensing perspective?
- How might this decision impact Under Armour’s business moving forward?
- Why do you think Under Armour chose to maintain their relationship with Tom Brady but end the partnership with the NFL?