Subway works with vegan grime artists to make music from the vibrations of plants

Published by Chris Lindauer on

Subway has worked with vegan grime artists to create a song that uses sounds emitted by plants to celebrate Earth Day.

P Money and producers Star.One collected sounds at an urban farm from plants that are used in Subway’s plant-based menu, via PlantWave technology, which detects electrical variations through electrodes placed on the leaves.

Click here to read the story at campaignlive.co.uk.

Discussion Questions:

  1. Based on information from this story, describe this promotion from Subway.
  2. What is differentiation?
  3. What is the difference between direct and indirect competition?
  4. Who might represent direct competition to Subway?
  5. Why would Subway create a song using the vibrations from plant leaves?
  6. How might Subway be attempting to differentiate its restaurants from competitors with this campaign?
  7. Why do you think Subway launched this song on Earth Day?
Categories: CompetitionDifferentiationPromotionPublicityUncategorized

Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

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