Marketing Currents - Business and Marketing Current Events

McDonald’s taps into Twitch culture with ‘Friendsgaming’ promotion

McDonald’s USA LLC is giving gamers an alternative to Thanksgiving by teaming with the FaZe Clan, the game-focused media platform, to host a “Friendsgaming” day on Nov. 20.

Click here to read the story at nrn.com.

Discussion Questions:

  1. What is promotion?
  2. What are the different types of promotion?
  3. How would you describe this promotion from McDonald’s?
  4. What is a target market?
  5. Who might McDonald’s be targeting with this promotion?
  6. Why do you think McDonald’s wants to connect with this target audience?
  7. According to this story, who did McDonald’s partner with for this promotion?
  8. How might this partnership help McDonald’s to reach the desired target audience?
  9. Why do you think they chose to tie the promotion to Thanksgiving?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.