More than 12 million people hopped on Fortnight Thursday for the debut of Travis Scott’s new song. The Grammy-nominated rapper debuted “Astronomical” within the wildly popular online video game, and it attracted a record audience.
Click here to read the story at cnn.com.
Discussion Questions:
- What record did Travis Scott’s concert via Fortnite set, according to this news story?
- What is cross promotion?
- How do you think Epic Games (the studio behind Fortnite) and Travis Scott both benefit from the cross promotion?
- What is an industry trend?
- Do you think artists releasing new songs through video games like Fortnite will become a new industry trend? Why or why not?