Toys ‘R’ Us Is Making a Comeback With Shops in Macy’s Stores Nationwide

One of America’s most iconic toy stores is returning to brick-and-mortar retail just in time for this year’s holiday season. 

Click here to read the story at nbcwashington.com.

Discussion Questions:

1. Why do you think Toys ‘R’ Us filed for bankruptcy?
2. Why do you think the company has struggled in the last five years?
3. What is brick-and-mortar retail?
4. How did the pandemic impact brick-and-mortar retail?
5. What is a brand?
6. Is Toys ‘R’ Us a brand?
7. Why would Macy’s want to open Toys ‘R’ Us stores within their own locations?
8. How might Toys ‘R’ Us benefit from opening within Macy’s?
9. What is seasonal marketing?
10. Why is it important for the stores to open in time for the holidays?
11. In your opinion, will this strategy help to get Toys ‘R’ Us back on track? Why or why not?