It took no time for newly signed Jacksonville Jaguars tight end Tim Tebow to take the NFL by storm — again.
The former first-round pick and Florida Gator legend is making a second run at the NFL, this time as a tight end for his former coach Urban Myer.
Click here to read the story at si.com.
Discussion Questions:
- What is licensing?
- Describe the licensing process from the NFL’s perspective.
- What is fandom?
- How might fandom impact sales of licensed merchandise in sports?
- What is publicity?
- How might publicity be helping to drive sales of Tim Tebow’s Jaguars jerseys?