Tiger Woods explains ditching Nike shoes for FootJoy at Masters

Tiger Woods’ presence at Augusta National this week 14 months removed from a devastating leg injury was shocking on its own.

Then people saw his shoes.

Click here to read the story at yahoo.com.

Discussion Questions:

1. What is endorsement?
2. Why do brands pay athletes and celebrities to endorse their products and services?
3. What characteristics do you think brands consider when determining which athletes and celebrities to endorse their products and services?
4. Do you think Nike’s relationship with Tiger Woods has paid off for the brand? Why or why not?
5. According to this story, what brand of shoe was Tiger Woods wearing at the Masters?
6. Why wasn’t he wearing Nike?
7. How do you think Nike feels about Tiger’s decision?
8. In your opinion, will Tiger’s decision to wear a different brand impact Nike in any way? Why or why not?