In all the time we have been covering the rise of the game we love—football—in the nation we love—America—by far the most thrilling storyline we have witnessed is the explosive growth of women’s football over the last decade.
Click here to read the story at sports.yahoo.com.
Discussion Questions:
- What is industry growth?
- What drives industry growth?
- How does the explosive growth of women’s soccer impact the industry as a whole?
- What is the difference between marketing through sports and the marketing of sports?
- Which might this story best represent?
- The headline of this story suggests now is the time for brands to invest in women’s soccer. What does that mean?
- Why does the author think now is the time to invest in women’s soccer?
- What could a brand do from a marketing perspective to align with women’s soccer in some capacity?
- How could a brand benefit from aligning with women’s soccer?
- What types of brands might benefit most?