It’s only rock-and-roll retail but they like it. The Rolling Stones, once the bad boys of rock music and now elder statesmen best known for their extravagant (and expensive) world tours every time their bank accounts dip below nine figures, are getting into the retail business.
Click here to read the story from forbes.com.
Questions for Classroom Discussion:
- What is a brand?
- Can I music group or band be a brand?
- What is brand extension?
- How might this story represent an example of brand extension?
- What is e-commerce? How will e-commerce help the Rolling Stones to sell merchandise to fans who can’t visit the band’s retail store in England?