The Power and Pitfalls of Gamification

When you walk 10,000 steps in a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to pause and smile with pride. When you practice a foreign language on Duolingo multiple days in a row, you earn a “streak” and are encouraged to maintain it, giving you an extra reason to strive for repetition. 

Click here to read the story at wired.com.

Discussion Questions:

1. What is gamification?
2. How might gamification benefit marketers?
3. What is consumer engagement?
4. How might gamification impact levels of consumer engagement?
5. What are the disadvantages to gamification?
6. Describe a gamification strategy you might implement if you were a marketing professional working for your favorite brand. Be prepared to share your ideas.