The NHL’s tech-heavy plan to draw in young fans

While the Buffalo Sabres were playing the New Jersey Devils, their digital avatars were mimicking each move in virtual reality.

Strap on the VR goggles. Touch a button, and you’re watching the game through the eyes of a skater heading in for a shot.

Click here to read the story at espn.com.

Discussion Questions:

1. How has technology impacted the business of sports and entertainment?
2. What is digital marketing?
3. How might this news story represent an example of digital marketing?
4. What is VR?
5. Why would the NHL and its teams be interested in VR?
6. What is “puck-tracking” technology?
7. How might NHL fans benefit from this technology?
8. What other technology is the NHL implementing?
9. Who is the NHL targeting with the new technology?
10. Why do you think they might be targeting this audience?
11. What is fan experience?
12. How might this tech help enhance the fan experience at NHL games?
13. Why might that be important to the league and its teams?