Marketing Currents - Business and Marketing Current Events

The McRib ‘Farewell Tour’ is McDonald’s latest attempt to cash in on nostalgia

https://www.youtube.com/watch?v=8qGkQaIEdRg

McDonald’s is once again promoting a “farewell tour” for the McRib sandwich.

The seasonal offering, which since its introduction in 1981 has periodically disappeared from the fast food giant’s menu, is making one more appearance at McDonald’s locations nationwide.

Click here to read the story at cnbc.com.

Discussion Questions:

  1. What is nostalgia marketing?
  2. What are industry trends?
  3. Why do you think nostalgia marketing has been such a popular industry trend?
  4. What is promotion?
  5. What type of promotion best describes a limited-time only promotion?
  6. McDonald’s consistently offers limited-time only promotions. Why?
  7. What is branding?
  8. What is brand loyalty?
  9. How might the concept of brand loyalty explain the popularity of the McRib?
  10. Why might McDonald’s offer limited-edition McRib-branded merchandise?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.