Marketing Currents - Business and Marketing Current Events

The Hidden Meaning In The Dairy Queen Logo

The Dairy Queen logo is instantly recognizable to anyone who has ever eaten the chain’s frozen treats to cool down on a hot summer day. The iconic cherry-red ellipse shape graces the more than 7,000 DQ locations around the world (via Dairy Queen).

Click here to read the story at mashed.com.

Discussion Questions:

  1. What is a logo?
  2. What is branding?
  3. Why are logos important to the branding process?
  4. What is brand awareness?
  5. How do logos help a business to build brand awareness?
  6. In 2007, Dairy Queen introduced a new logo. Why?
  7. Based on information from this story, what is the hidden meaning behind Dairy Queen’s logo?
  8. Why do you think Dairy Queen would include a hidden meaning with the introduction of the new logo back in 2007?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the twenty years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams.