Marketing Currents - Business and Marketing Current Events

The Fortune 500: 2021

The name is synonymous with business success. This is the 67th edition of our ranking of America’s largest companies. Together, the 500 corporations on this year’s list generated $13.8 trillion in revenue, or some two-thirds of the U.S. economy. Explore the list to see who prospered, who stumbled, and why.

Click here to read the story at fortune.com.

Discussion Questions:

  1. What is the Fortune 500?
  2. Why do you think Fortune puts together a ranking of America’s largest companies every year?
  3. According to this story, how much revenue did the 500 corporations on the list generate?
  4. Based on information from this story, identify one example of a company who “prospered” in the last year. Why do you think that company performed well? How did the pandemic impact its business?
  5. Based on information from this story, identify one example of a company who “stumbled” in the last year. Why do you think that company saw a decrease in performance? How did the pandemic impact its business?
  6. What factors might influence how well a company performs?
  7. What types of businesses were hurt the most by the pandemic?
  8. What types of businesses saw some economic benefit from the pandemic?
  9. How might those companies perform in the next year as the country recovers from the impact of the pandemic? Be prepared to discuss your answers in class.
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.

SEARCH MARKETING CURRENTS:

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
post

RECENT POSTS

POST CATEGORIES

TAGS

MARKETING CURRENTS ARCHIVE

FOLLOW SCC