Celebrity spokespeople can be an asset to a business–but when it comes to ads, they may not be a brand’s best option.
Click here to read the story at inc.com.
Discussion Questions:
- What is celebrity endorsement?
- What is the difference between celebrity endorsement and influencer marketing?
- Why do you think businesses and brands want celebrities to endorse their products and services?
- Can you think of a Super Bowl marketing campaign that features a celebrity spokesperson this year?
- How might that celebrity help the brand to achieve its campaign goals?
- What is a brand character?
- Can you think of an example of a brand character?
- How can brand characters help with branding?
- Why might a company want to use a celebrity in commercials rather than a brand character?
- According to information from this news story, which Super Bowl ads scored better when it came to consumer appeal, brand recognition, and commercial impact based on a recent survey; commercials with celebrities or commercials with brand characters?
- Which converted more in sales?
- Why do you think more companies don’t use brand characters or mascots in their advertising?