Revamping one of the most well-known streets in the world — the Vegas Strip — into a racing circuit might seem an impossible challenge. But the inaugural Formula 1 Heineken Silver Las Vegas Grand Prix, set for Nov. 16 to 18, is hustling to do just that in a $560 million civil-planning and engineering feat that is currently underway before the track goes hot.
Click here to read the story at hollywoodreporter.com.
Discussion Questions:
- What is the difference between event management and event marketing?
- Why are both important to the overall success of an event?
- What is Formula 1?
- What is the Las Vegas Grand Prix?
- Why is an effective event management strategy important to the success of the Las Vegas Grand Prix?
- What is one example of a challenge facing event management professionals who are staging the Las Vegas Grand Prix?
- Why do you think it will cost so much to stage the event?
- Why might it be even more challenging to host an event that has never been done before?
- What is economic impact?
- How might this event impact the Las Vegas economy?