With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Read more…
SCC FFL 2024: Sports Marketing Challenge #6 Recap & Final Scores With the final scores tallied, we are thrilled to announce the winner of SCC’s tenth annual Fantasy Football Sports Marketing Challenge! But before we Read more…
The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Read more…