Marketing Currents - Business and Marketing Current Events

Tesla stock drops after Elon Musk’s confounding tweet (MC)

Following a stellar earnings report from Tesla, in which its earnings per share soared above analyst bets, Tesla’s stock rocketed to a monthly high on Wednesday. CEO Elon Musk, who has apparently had his fill of Earth-shattering successes, decided to snuff out the rise.

Click here to read the story at fastcompany.com.

Discussion Questions:

  1. What is stock?
  2. Why is stock price important to a corporation? Why is stock price important to investors?
  3. What is publicity?
  4. How do you think publicity (good or bad) could influence stock prices?
  5. Why do you think Elon Musk’s recent tweet resulted in a signifcant drop in Tesla’s stock price?
Chris Lindauer
After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.
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Chris Lindauer

After working for nearly a decade in professional sports, Chris Lindauer, formed Sports Career Consulting to provide unique sports business education opportunities in and out of the classroom. In the eighteen years (and counting) that followed, Chris has inspired thousands of students to pursue their passions and explore the career of their dreams. He currently lives in Portland, Oregon with his wife, two teenage daughters and their dog.