Target is stuck with too much home decor and too many TVs. To clear out the glut, it will ramp up discounts.
Click here to read the story at philadelphia.cbslocal.com.
Discussion Questions:
- What is product management?
- Why is product management an important function of marketing?
- How does this story illustrate the concept of product management?
- What is inventory?
- Based on what you learned from this news story, why does Target have so much inventory right now?
- Is Target the only retailer with an inventory surplus?
- Why is it important for Target to reduce inventory?
- How is Target planning to reduce inventory?
- What is promotion?
- What are some examples of promotion?
- How might promotions help retailers to increase sales?
