Target Corporation today announced its limited-time pickleball collection in partnership with tennis and lifestyle brand Prince.
Click here to read the story at corporate.target.com.
Discussion Questions:
- According to this news story, what is the fastest-growing sport in America?
- Why would Target want to offer pickleball products at its stores?
- What is a brand?
- What are the three different types of brands?
- Describe the Prince brand, based on what you learned from this news story.
- What is a co-brand?
- How might this story represent an example of a co-brand?
- Why would Prince and Target want to create a co-branded collection of pickleball products?
- What is the marketing mix?
- How might the marketing mix apply to the new pickleball collection from Target and Prince?
- How much are they charging for the products?
- How do you think they determined those price points?
- Why do you think the products will be available only for a limited time? Be prepared to discuss your answers in class.