Taco Bell’s Lover’s Pass offers 30 back to back days of free tacos for just $10

Taco Bell believes tacos don’t just deserve one day to be honored but rather a whole month.

Click here to read the story at usatoday.com.

Discussion Questions:

1. What is the marketing mix?
2. What is promotion?
3. Why is promotion important for a business like Taco Bell?
4. What is “National Taco Day” and why do you think “holidays” like this exist?
5. How doe these “holidays” provide businesses and brands with marketing opportunities?
6. Describe Taco Bell’s “Taco Lover’s Pass” promotion, based on information from this story.
7. What is digital marketing?
8. How might the promotion represent an example of digital marketing?
9. Why is it important to Taco Bell to encourage customers to use their app?
10. What is brand loyalty?
11. How might the promotion help Taco Bell to build brand loyalty?
12. What new menu item is Taco Bell launching?
13. How will the promotion help them to build awareness for the new menu item?
14. Why is that important?