Tourism logos can be difficult to get right, but Zurich-based MADE Identity has come up with the goods in its rebranding of Switzerland Tourism. The national tourism marketing body is replacing its various dated logo variants with a ‘one brand’ approach and a versatile brand ecosystem that really pops.
Click here to read the story at creativebloq.com.
Discussion Questions:
- What is tourism?
- Why is tourism important to Switzerland?
- What is destination marketing? How might this story represent an example?
- How can destination marketing help increase the number of tourists?
- What is rebranding?
- Why do you think Switzerland Tourism is rebranding?
- How does the new ‘one brand’ approach by Switzerland Tourism enhance its brand identity?
- What elements might make a tourism logo effective?
- How important is it for a national tourism logo to reflect the culture and values of the country? Do you think the new branding achieves this for Switzerland?
- How can effective branding, like the new logo design by MADE Identity, impact tourism for a country like Switzerland?
- What is a target market?
- Who might represent the target market for tourism marketers in Switzerland?
- Do you think they considered the target audience when creating a new logo? Why or why not?
