Super Bowl LVIII Infographics

Super Bowl LVIII: Infographics Page

We have several infographics to share that offer a great way to introduce a wide range of sports business concepts in the lead up to this year’s Super Bowl.  Links to view and/or download the original graphics are available below, along with guides to help steer your conversations with students to align with lessons from SCC’s digital textbook, The Business of Sports & Entertainment (2023-24 School Year Edition).

Infographics include:

  • Super Bowl LVIII Fun Facts (Covers a wide variety of SEM discussion topics)
  • Super Spending (A glimpse of consumer spending behavior on Super Bowl related goods)
  • Food of the Fans (Examines the favorite tailgating food items for every NFL fan base)
  • A New Holiday? (A Human Resources discussion)

Topics covered with infographic discussion questions:

  • Lesson 1.2 – Fandom
  • Lesson 2.2 – Marketing through sports and entertainment
  • Lesson 2.4 – Pricing (supply and demand)
  • Lesson 3.5 – Economic impact
  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 4.6 – Market Research
  • Lesson 4.7 – Advertising
  • Lesson 4.8 – Digital marketing (social media)
  • Unit 6 – Branding & Licensing
  • Lesson 7.6 – Promotion
  • Lesson 8.1 – Sponsorship
  • Lesson 8.3 – Sponsorship decisions (naming rights)
  • Lesson 8.4 – Ambush marketing


Infographic Overview: This infographic was released by WalletHub.  Use the graphic to discuss the concept of consumer behavior, promotion and sales.

Curriculum Connection: 

Teacher Note:  WalletHub’s annual Super Bowl infographic is always packed with fun facts that looks at the big game from a number of interesting angles.  However, the infographic itself provides a great example of the concept of marketing through sports and entertainment.  WalletHub’s infographic draws the attention of thousands of consumers, driving traffic the company’s website, and generating brand awareness.  

  • Lesson 1.2 – Fandom
  • Lesson 2.2 – Marketing through sports and entertainment
  • Lesson 2.4 – Pricing (supply and demand)
  • Lesson 3.5 – Economic impact
  • Lesson 4.8 – Advertising
  • Lesson 4.9 – Digital marketing (social media)
  • Lesson 8.3 – Sponsorship (naming rights)
  • Lesson 10.1 – Fan experience (stadium amenities)

Student Discussion: 

  1. What is fandom?
  2. How might some of the fun facts in this infographic illustrate the concept of fandom?
  3. What is the difference between the marketing of sports and entertainment and marketing through sports and entertainment?  Which do you think WalletHub’s Super Bowl infographic best describes?
  4. What is supply and demand?
  5. What is pricing?
  6. How do you think supply and demand impacts pricing?
  7. How do you think supply and demand impacts the price of Super Bowl tickets?
  8. Why do you think this year’s Super Bowl tickets are selling for record high prices?
  9. What is economic impact?
  10. How might the Super Bowl impact the economy of the host city?
  11. Why do you think the impact on Tampa’s economy this year might be lower than the impact the big game typically has on host cities?
  12. What is advertising?
  13. Why do Super Bowl ads cost so much?
  14. How do you think social media helps fuel the excitement surrounding the Super Bowl?
  15. What is sponsorship?
  16. What benefit might an advertiser have during the Super Bowl as an official NFL sponsor?
  17. What are naming rights?
  18. Who has the naming rights to the stadium where this year’s Super Bowl will be played?
  19. How might that provide an additional value for the sponsor?
  20. How might an advertiser or sponsor benefit from social media in the lead up to (and during) the Super Bowl?
  21. Can a brand that isn’t an official NFL sponsor still promote their products and services during the big game?  Why or why not? 
  22. What is fan experience?
  23. What might be different about the fan experience at this year’s Super Bowl in SoFi Stadium, the most expensive stadium ever built??

Click here for more Super Bowl insight and to view/download the infographic from the WalletHub website.

Super Spending

Infographic Overview: This infographic was released by the National Retail Federation.  Use the graphic to discuss the concept of consumer behavior, promotion and sales.

Curriculum Connection: 

Teacher Note:  Consider pairing this infographic with the Super Bowl LV sales and promotion lesson plan and/or point-of-purchase display student competition.

  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 4.7 – Market Research
  • Lesson 4.8 – Advertising
  • Lesson 7.6 – Promotion 

Student Discussion: 

  1. What is market segmentation?
  2. What is a target market?
  3. Who do you think might represent the target market for some of the most popular Super Bowl consumer product categories like snacks, soda, wings, pizza, takeout/delivery services, TVs etc?  
  4. What is market research?
  5. Why is market research important to a sports and entertainment marketing professional?
  6. How might the data from this infographic help a sports and entertainment marketing professional develop a marketing strategy for the Super Bowl?
  7. What is promotion?
  8. What are the different forms of promotion?
  9. What types of products might see an increase in sales around the Super Bowl?
  10. How might promotion help brands to increase sales for the big game?
  11. If you were a marketing professional working for a snack or soda brand, what might your Super Bowl marketing strategy be based on data from this infographic?  Who might represent your target audience?  What type of promotion or advertising would you invest in?

Click here to view the infographic and for more Super Bowl insight from the National Retail Federation website.

Food of the Fans

Infographic Overview: This infographic explores the most popular food dishes for each fan base around the NFL, along with recipes for those of you looking for ideas for Super Bowl party snack ideas. It was posted by TitleMax at the start of the NFL season (another opportunity to discuss the concept of marketing through sports).  

While an infographic that features tailgating recipes may not seem to tie directly with some of our core marketing concepts, it could make for a fun way to discuss important sports business topics like advertising and sponsorship.  A link to the infographic is below, along with some ideas for a class activity.

You might also consider aligning this activity with any post-Super Bowl discussion relating to ads students viewed leading up to and during the game.

Curriculum Connection: 

Teacher Note:  Use this infographic as an opportunity to engage students in a fun activity.  Ideas are listed below in the student discussion.

  • Lesson 1.2 – Fandom
  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 6.1 – Branding
  • Lesson 6.2 / 6.3 – Licensing & Licensing Process
  • Lesson 8.1 – Sponsorship 
  • Lesson 8.4 – Ambush Marketing

Student Discussion: 

  1. Based on information from this infographic, what might marketers assume about the demographics of NFL fans?
  2. How might this give you some insight into the types of companies that might advertise during the Super Bowl?  
  3. How might this give you some insight into the types of companies that might sponsor the NFL and or NFL teams?
  4. After reviewing the infographic in class, split students into teams and have them create a Super Bowl commercial for a food brand (snack, soda, condiment etc) targeting NFL fans.
  5. After reviewing the infographic in class, create a list of brands that might benefit from advertising during (or around) the Super Bowl.  Consider breaking the class into groups and assigning each conference to your student groups.  For example, group one would create a list of brands for the NFC East, group two for the NFC North etc.
  6. After reviewing the infographic in class, create a list of brands that might benefit from a NFL sponsorship (LEAGUE sponsorship).  Introduce the concept of sponsorship activiation here (lesson 8.3 in SCC’s textbook) and have students come up with a plan for activating that sponsorship.
  7. After reviewing the infographic in class, create a list of brands that might benefit from a NFL team sponsorship (sponsorship of a specific team…like a Chili brand for the Cowboys based on the recipe from the infographic).  Introduce the concept of sponsorship activiation here (lesson 8.3 in SCC’s textbook) and have students come up with a plan for activating that sponsorship.
  8. Divide the class into teams.  Introduce the concept of ambush marketing (lesson 8.4 in SCC’s textbook) and ask each team to pick a food brand that might benefit from marketing activities at or around the Super Bowl, then come up with a creative ambush marketing campaign.  Have each team present their ideas in class.
  9. Ask students to describe the concept of licensing.  Could they create a new tailgate item or branded item that represents their favorite team?  Would they need a license to do that?  
  10. Following the game, use this infographic to discuss the concept of marketing through sports and the marketing of sports.  
  11. After the game, make a list of food brands that DID advertise during or around the Super Bowl as a class activity.

Click here to view the NFC graphic from SCC’s Pinterest page.

Click here to view the AFC graphic from SCC’s Pinterest page.

A New Holiday?

Infographic Overview: 

A survey from staffing firm OfficeTeam may just “bowl” you over. According to 72 percent of HR managers, the day after the professional football championship game should be a paid national holiday from work. They released this infographic with the findings from a study on the impact sports can have on productivity at work. 

See the infographic:

Click here to view a higher resolution version of the full infographic from SCC’s Pinterest page.

Discuss:

  1. What are Human Resources?

  2. Why is HR important to a company?

  3. Why might HR professionals be interested in establishing the day after the Super Bowl as a National holiday?