Super Bowl LV Infographics

Super Bowl LV: Infographics Page

We have several infographics to share that offer a great way to introduce a wide range of sports business concepts in the lead up to this year’s Super Bowl.  Links to view and/or download the original graphics are available below, along with guides to help steer your conversations with students to align with lessons from SCC’s digital textbook, The Business of Sports & Entertainment (2020-21 School Year Edition).

Infographics include:

  • Food Fight (A look at the most popular game day snacks and foods)
  • Super Bowl LV Fun Facts (Fun infographic that takes a look at Super Bowl 55 “by the numbers)
  • Super Spending (A glimpse of consumer spending behavior on Super Bowl related goods)
  • Food of the Fans (Examines the favorite tailgating food items for every NFL fan base)
  • A New Holiday? (A Human Resources discussion)

Topics covered with infographic discussion questions:

  • COVID-19
  • Lesson 1.2 – Fandom
  • Lesson 2.2 – Marketing through sports and entertainment
  • Lesson 2.4 – Pricing (supply and demand)
  • Lesson 3.5 – Economic impact
  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 4.7 – Market Research
  • Lesson 4.8 – Advertising
  • Lesson 4.9 – Digital marketing (social media)
  • Lesson 6.1 – Branding
  • Lesson 6.2 / 6.3 – Licensing
  • Lesson 7.6 – Promotion
  • Lesson 8.1 – Sponsorship
  • Lesson 8.3 – Sponsorship decisions (naming rights)
  • Lesson 8.4 – Ambush marketing
  • Lesson 10.1 – Fan experience (touchless stadium)
  • Lesson 11.8 – Social issues (* Should fans be allowed in the stadium  * Sarah Thomas making history as the first woman to referee a Super Bowl  * Gambling)


Super Bowl Food Fight!

Infographic Overview: This infographic is a SCC original, created a few years ago to highlight some of the most popular game day food items.  Use the graphic to illustrate which consumer product categories see the biggest sales boost leading up to Super Bowl Sunday.

Curriculum Connection: 

Teacher Note:  Consider pairing this infographic with the Super Bowl LV sales and promotion lesson plan and/or point-of-purchase display student competition.

  • Lesson 7.6 – Promotion 
  • Lesson 8.1 – Sponsorship
  • Lesson 8.3 – Sponsorship Decisions
  • Lesson 8.4 – Ambush Marketing

Student Discussion: 

  1. What is promotion?
  2. What are the different forms of promotion?
  3. What types of products might see an increase in sales around the Super Bowl?
  4. How might promotion help brands to increase sales for the big game?
  5. What is sponsorship?
  6. How might some brands benefit with an official association with the NFL with Super Bowl related promotions?
  7. What is ambush marketing?
  8. How might some brands benefit from the Super Bowl even if they have not invested in a sponsorship designation as an official partner of the NFL?
  9. If you were a marketing professional working for a snack or soda brand, what might your Super Bowl marketing strategy be?  Would you invest $5.5 million in a :30 commercial during the game?  Millions in a NFL sponsorship for the right to promote your product as official partner of the NFL?  Attempt an “ambush” campaign around the big game?

Click here to view the infographic from SCC’s Pinterest page.

Super Bowl LV Fun Facts

Infographic Overview: This infographic was released by the National Retail Federation.  Use the graphic to discuss the concept of consumer behavior, promotion and sales.

Curriculum Connection: 

Teacher Note:  WalletHub’s annual Super Bowl infographic is always packed with fun facts that looks at the big game from a number of interesting angles.  However, the infographic itself provides a great example of the concept of marketing through sports and entertainment.  WalletHub’s infographic draws the attention of thousands of consumers, driving traffic the company’s website, and generating brand awareness.  

  • COVID-19
  • Lesson 1.2 – Fandom
  • Lesson 2.2 – Marketing through sports and entertainment
  • Lesson 2.4 – Pricing (supply and demand)
  • Lesson 3.5 – Economic impact
  • Lesson 4.8 – Advertising
  • Lesson 4.9 – Digital marketing (social media)
  • Lesson 8.3 – Sponsorship (naming rights)
  • Lesson 10.1 – Fan experience (touchless stadium)
  • Lesson 11.8 – Social issues (* Should fans be allowed in the stadium  * Sarah Thomas making history as the first woman to referee a Super Bowl  * Gambling)

Student Discussion: 

  1. What is fandom?
  2. How might some of the fun facts in this infographic illustrate the concept of fandom?
  3. What is the difference between the marketing of sports and entertainment and marketing through sports and entertainment?  Which do you think WalletHub’s Super Bowl infographic best describes?
  4. What is supply and demand?
  5. What is pricing?
  6. How do you think supply and demand impacts pricing?
  7. How do you think supply and demand impacts the price of Super Bowl tickets?
  8. Why do you think this year’s Super Bowl tickets are selling for record high prices?
  9. What is economic impact?
  10. How might the Super Bowl impact the economy of the host city?
  11. Why do you think the impact on Tampa’s economy this year might be lower than the impact the big game typically has on host cities?
  12. What is advertising?
  13. Why do Super Bowl ads cost so much?
  14. How do you think social media helps fuel the excitement surrounding the Super Bowl?
  15. What is sponsorship?
  16. What benefit might an advertiser have during the Super Bowl as an official NFL sponsor?
  17. What are naming rights?
  18. Who has the naming rights to the stadium where this year’s Super Bowl will be played?
  19. How might that provide an additional value for the sponsor?
  20. How might an advertiser or sponsor benefit from social media in the lead up to (and during) the Super Bowl?
  21. Can a brand that isn’t an official NFL sponsor still promote their products and services during the big game?  Why or why not? 
  22. What is fan experience?
  23. What might be different about the fan experience at this year’s Super Bowl because of the pandemic?
  24. Do you think some of those changes will be permanent?  How might the fan experience be different in the long-term when sports venues begin allowing more fans back in stadiums? 
  25. What are ethics?
  26. Do you think fans should be allowed in the stadium?  Do you think that is a question about ethics?  Why or why not?
  27. What is significant about this year’s Super Bowl referees?
  28. While that is a step in the right direction, do you think there is more progress that needs to be made from a gender and racial equality perspective in the NFL?  
  29. Gambling is becoming more common in professional sports in the United States, even being legalized in some states.  Do you think the decision to legalize gambling is unethical?  Do you think that poses a risk to professional sports leagues like the NFL?  Why or why not?
  30. In the past, the U.S. sports leagues would not allow gambling entities as official league or team sponsors.  Do you think that philosophy will change in the near future?  Why or why not?

Click here to view the infographic from SCC’s Pinterest page.
Click here for more Super Bowl insight from the National Retail Federation website.

Super Spending

Infographic Overview: This infographic was released by the National Retail Federation.  Use the graphic to discuss the concept of consumer behavior, promotion and sales.

Curriculum Connection: 

Teacher Note:  Consider pairing this infographic with the Super Bowl LV sales and promotion lesson plan and/or point-of-purchase display student competition.

  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 4.7 – Market Research
  • Lesson 4.8 – Advertising
  • Lesson 7.6 – Promotion 

Student Discussion: 

  1. What is market segmentation?
  2. What is a target market?
  3. Who do you think might represent the target market for some of the most popular Super Bowl consumer product categories like snacks, soda, wings, pizza, takeout/delivery services, TVs etc?  
  4. What is market research?
  5. Why is market research important to a sports and entertainment marketing professional?
  6. How might the data from this infographic help a sports and entertainment marketing professional develop a marketing strategy for the Super Bowl?
  7. What is promotion?
  8. What are the different forms of promotion?
  9. What types of products might see an increase in sales around the Super Bowl?
  10. How might promotion help brands to increase sales for the big game?
  11. If you were a marketing professional working for a snack or soda brand, what might your Super Bowl marketing strategy be based on data from this infographic?  Who might represent your target audience?  What type of promotion or advertising would you invest in?

Click here to view the infographic from SCC’s Pinterest page.
Click here for more Super Bowl insight from the National Retail Federation website.

Food of the Fans

Infographic Overview: This infographic explores the most popular food dishes for each fan base around the NFL, along with recipes for those of you looking for ideas for Super Bowl party snack ideas. It was posted last year by TitleMax at the start of the NFL season (another opportunity to discuss the concept of marketing through sports).  

While an infographic that features tailgating recipes may not seem to tie directly with some of our core marketing concepts, it could make for a fun way to discuss important sports business topics like advertising and sponsorship.  A link to the infographic is below, along with some ideas for a class activity.

You might also consider aligning this activity with any post-Super Bowl discussion relating to ads students viewed leading up to and during the game.

Curriculum Connection: 

Teacher Note:  Use this infographic as an opportunity to engage students in a fun activity.  Ideas are listed below in the student discussion.

  • Lesson 1.2 – Fandom
  • Lesson 4.3 – Target Market
  • Lesson 4.4 – Market Segmentation
  • Lesson 6.1 – Branding
  • Lesson 6.2 / 6.3 – Licensing & Licensing Process
  • Lesson 8.1 – Sponsorship 
  • Lesson 8.4 – Ambush Marketing

Student Discussion: 

  1. Based on information from this infographic, what might marketers assume about the demographics of NFL fans?
  2. How might this give you some insight into the types of companies that might advertise during the Super Bowl?  
  3. How might this give you some insight into the types of companies that might sponsor the NFL and or NFL teams?
  4. After reviewing the infographic in class, split students into teams and have them create a Super Bowl commercial for a food brand (snack, soda, condiment etc) targeting NFL fans.
  5. After reviewing the infographic in class, create a list of brands that might benefit from advertising during (or around) the Super Bowl.  Consider breaking the class into groups and assigning each conference to your student groups.  For example, group one would create a list of brands for the NFC East, group two for the NFC North etc.
  6. After reviewing the infographic in class, create a list of brands that might benefit from a NFL sponsorship (LEAGUE sponsorship).  Introduce the concept of sponsorship activiation here (lesson 8.3 in SCC’s textbook) and have students come up with a plan for activating that sponsorship.
  7. After reviewing the infographic in class, create a list of brands that might benefit from a NFL team sponsorship (sponsorship of a specific team…like a Chili brand for the Cowboys based on the recipe from the infographic).  Introduce the concept of sponsorship activiation here (lesson 8.3 in SCC’s textbook) and have students come up with a plan for activating that sponsorship.
  8. Divide the class into teams.  Introduce the concept of ambush marketing (lesson 8.4 in SCC’s textbook) and ask each team to pick a food brand that might benefit from marketing activities at or around the Super Bowl, then come up with a creative ambush marketing campaign.  Have each team present their ideas in class.
  9. Ask students to describe the concept of licensing.  Could they create a new tailgate item or branded item that represents their favorite team?  Would they need a license to do that?  
  10. Following the game, use this infographic to discuss the concept of marketing through sports and the marketing of sports.  
  11. After the game, make a list of food brands that DID advertise during or around the Super Bowl as a class activity.

Click here to view the NFC graphic from SCC’s Pinterest page.
Click here to view the AFC graphic from SCC’s Pinterest page.

A New Holiday?

Infographic Overview: 

A survey from staffing firm OfficeTeam may just “bowl” you over. According to 72 percent of HR managers, the day after the professional football championship game should be a paid national holiday from work. They released this infographic with the findings from a study on the impact sports can have on productivity at work. 

See the infographic:

Click here to view a higher resolution version of the full infographic from SCC’s Pinterest page.

Discuss:

  1. What are Human Resources?
  2. Why is HR important to a company?
  3. Why might HR professionals be interested in establishing the day after the Super Bowl as a National holiday?

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