Subway restaurants, the Official Sandwich Sponsor of the National Football League ,?is bringing players and fans together through a friendly competition to get them dancing on-the-field and on social to raise money for a worthy cause. With choreography led by NFL legend and notorious high-stepper, Deion “Primetime” Sanders, Subway dubbed his iconic two-step the “Footlong Shuffle” to benefit the NFL PLAY 60 youth health and wellness programs.
Click here to read the story from qsrmagazine.com.
Questions for Classroom Discussion
- What is sponsorship?
- What is cause marketing?
- What is the difference between traditional sponsorship and a cause marketing campaign?
- Do you think this story represents an example of cause marketing? Why or why not?
- How do you think Subway hopes to benefit from this sponsorship? Be prepared to discuss your answers.