Student Competitions

Student Competitions

SCC’s Student Competitions are available to all
Sports & Entertainment Marketing Curriculum subscribers.
Instructors can choose to compete in our national competition or can use our competition materials to create an “in-house” competition within their own classroom.

FALL SEMESTER

FANTASY FOOTBALL
CLASSROOM CHALLENGE
SCCFL logo

SCC’s Fantasy Football Challenge provides a unique and fun way to recreate an actual sports business experience, offering a stimulating forum for students to apply concepts learned in class. Comprised of six projects over the course of the fall semester, the sports marketing challenges are designed to address fundamental sports business strategies, relating to concepts covered in our textbook. Students are required to demonstrate a basic understanding of sports business principles like budgeting (teams must construct rosters but face salary cap restrictions), marketing plans, branding, digital/social media marketing, ticket sales, public relations and sponsorship. Creativity certainly plays a role as well, with each challenge evaluated by a panel of industry professionals. 

Prize for the Winning Team

The winning team receives a trophy and both the champions and runners-up receive a pizza party. 

Fantasy Football Sports Marketing Challenge Trophy

SPRIng SEMESTER

SPORTSBIZ MADNESS
CASE STUDY COMPETITION
SportsBiz Madness Case Study Competiton Logo

Each Spring, Sports Career Consulting hosts SportsBiz Madness, a national case study competition with our member schools. The opening round of the tournament is open to as many student groups that would like to enter. Opening round entries are evaluated by a panel of industry professionals, with eight teams selected to advance to the second round when the tournament format becomes a head-to-head, bracket style competition. 

Prize for the Winning Team

The winning student or student group is rewarded with a trophy and either a pizza party for the class or gift cards for each team member (up to five team members).

Optional Participation

Each of the competition case studies are available to all of our member schools, regardless of whether they choose to participate in the national competition. Schools are encouraged to use case studies to create an “in-house” competition within their own classroom if they choose.

2024 Case Studies

Case Study #1

Minor League Baseball Promotion & Ticket Sales

Case Study #2

Social Selling

Case Study #3
NCAA Sponsorship Activation

Case Study #4

Niche Sport Marketing (Pickleball)

“The Sports and Entertainment Marketing curriculum that is offered through SCC is nothing short of fantastic. The material is current, engaging and the most complete resource available to SEM teachers. What is most impressive is that this curricula gives you everything you need; beginning with a “yearly” updated digital textbook for both the teacher and student, student notebook, compelling and detailed PowerPoint presentations for each lesson, numerous student activities involving group and individual participation, and the “bonus content” is very informing/engaging, along with a variety of case studies that will involve the interest of all your students. To me, what separates SCC’s curriculum from others are the opportunities for students to apply what is learned by participating in the Sports Marketing Competitions. For example, the SCC Fantasy Football Challenge which involves several sports business strategies in operating an NFL expansion franchise offering a unique and fun way for students to employ what is learned. SCC’s SportsBiz Madness Competition during the Spring functions in a similar way. They are so cool. Lastly, I think this is the best sports and entertainment marketing curriculum available to teachers and I am very fortunate to have found it!”

BOB KELLY
WAVERLY HIGH SCHOOL
NEW YORK