Streaming’s big pain point: there’s too much stuff to watch

Despite more available programming than ever, 1 in 5 viewers abandon streaming sessions out of frustration, according to Nielsen.

Click here to read the story at marketingbrew.com.

Discussion Questions:

1. What is an entertainment product?
2. What is the difference between a tangible and intangible product?
3. Is streaming entertainment tangible or intangible?
4. Why is it important to a streaming company like Netflix to provide quality content?
5. What is competition for the entertainment dollar?
6. How might this story illustrate that concept?
7. What is competition?
8. Who are direct competitors in the streaming entertainment industry?
9. Who might represent indirect competition to those companies?
10. According to this story, original TV shows often get the most marketing buzz, but acquired content often drives the most overall viewership on streaming platforms. What does that mean?
11. How might that explain the type of content you see on your favorite streaming platforms?
12. What is advertising?
13. What is a business model?
14. How would you describe a streaming platform like Netflix or Prime Video’s traditional business model?
15. How has advertising changed that model?
16. According to this story, 1 in 5 viewers abandon streaming sessions out of frustration. What does that mean?
17. How might that represent an example of consumer behavior?
18. Why might that present a challenge for streaming companies?
19. What might they do to overcome that challenge? Be prepared to discuss your answers in class.