Stephen Curry’s Retro Shoes Drop in New All-Star Colorway

Starting tomorrow, the entire basketball world sets its sights on Salt Lake City, Utah, for NBA All-Star Weekend.

Click here to read the story at si.com.

Discussion Questions:

1. What is brand/product endorsement?
2. Why do brands like Under Armour pay athletes like Steph Curry to endorse their products?
3. What is a signature shoe?
4. What is the difference between a player wearing a certain brand, endorsing the brand, and having a signature shoe?
5. Why do you think Stephen Curry is so important to Under Armour?
6. Why do you think Stephen Curry has remained with Under Armour through the years?
7. What is product development?
8. How would you describe the new Steph Curry product?
9. Why do you think the shoe will drop during All-Star Weekend?
10. What is a retro shoe?
11. What are industry trends?
12. Why do you think retro shoes are such a popular industry trend?