Starbucks is bursting plenty of bubbles this summer — but in a distinctly delicious way.
Click here to read the story at fastcompany.com.
Discussion Questions:
- What are industry or market trends?
- What market trends might have influenced Starbucks’ decision to include bubble tea in their summer menu?
- Why do you think Starbucks chose to describe their boba as “raspberry-flavored pearls”?
- What is the name of the new drink? Why do you think the name of the new product is important from a marketing perspective?
- How might the color of the raspberry-flavored pearls influence customer perception and interest in the new bubble tea options?
- What is a business plan?
- What does it mean for Starbucks to add bubble tea to their menu? How does this represent an expansion into a new product category?
- Why do you think they would want to expand into a new product category? How might that be part of the company’s business plan?
- How does Starbucks’ entry into the bubble tea market impact other chains like Kung Fu Tea and Gong Cha? What competitive advantages does Starbucks have?
- What type of marketing strategies should Starbucks use to promote their new bubble tea drinks?
- According to this story, who represents the target market for Starbucks’ new bubble tea offerings?
- Why is Gen Z an important demographic to Starbucks?
- Do you think the new product will be popular this summer? Why or why not?
