Stanley Cup still at five-year high despite quiet conference finals

A quiet conference final round has slowed the NHL’s pace, but Stanley Cup playoff viewership remains at a five-year high.

Click here to read the story at sportsmediawatch.com.

Discussion Questions:

1. What are broadcast rights?
2. Why are broadcast rights valuable to a sports league like the NHL?
3. Why do broadcast companies invest in broadcast rights?
4. What are ratings?
5. Why are ratings important to a broadcast company?
6. Why are they important to the NHL?
7. Why might they be important to advertisers?
8. Based on what you learned from this news story, which companies have the broadcast rights to the NHL playoffs?
9. What factors might influence viewership of sporting events on television?
10. According to this story, how have viewership figures been for the NHL playoffs this year?