Related Posts

11.1 - Publicity

Business of Luka: How Luka Dončić’s trade to the Lakers has impacted ticket pricing, jersey sales and collectibles

Several days after the Luka Dončić-Anthony Davis trade shocked the world, the dust has begun to settle. Each player has conducted introductory interviews with his new team and is getting accustomed to a new roster of Read more…

2.4 - Reaching Consumers

What the top 75 college sports programs are worth

With major college sports programs collectively generating billions in revenue each year, private investors are looking to get a piece of the action. Click here to read the story at cnbc.com. Discussion Questions: Revenue: NIL: Read more…

12.1 - Careers

Pop-Tarts Bowl triples down on edible mascot antics ahead of 2024 edition

The edible Pop-Tarts Bowl mascot that rocked the college football-watching internet in December is back — and this year, it’ll have friends. Click here to read the story at prnewswire.com. Classroom Discussion: Branding Sponsorship Decisions: Read more…